WIIFM!
What’s In It For Me!
Isn’t that what you think when you are about to make any kind of purchasing decision?
Let’s be honest…why don’t we?
You bet it is!
You have to think about this when it involves your business. After all, your business is YOU!
How can any business owner justify the heavy cost of a half or full page Yellow Page ad without expecting a ROI in return?
You don’t want your Yellow Page ad to just be a pretty picture in a book that more and more of your customers are not looking at anyway!
Here’s just one of my tips that can help you with your local business marketing dollars.
Next time a vendor calls trying to get you to switch to them…try asking for promotion dollars, a salesperson, money for ads to advertise.
AND…THIS IS THE KEY…tell them that you want to make the deal on a percentage of sales.
How would that work?…stay tuned for the next post.
